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Milieu Insight is a leading market research technology company dedicated to helping brands and businesses build consumer engagement ecosystems that deliver agile and actionable business insights. Innovating across Southeast Asia with operations spanning six countries, Milieu Insight delivers cutting-edge data solutions while planning strategic expansion into US and UK markets.
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“What differentiates Omni is how tailored it is to Southeast Asian market needs. The platform's flexibility and the team's responsiveness have been crucial in supporting our growth journey. As we look toward expansion into US and UK markets, we're confident that Omni will continue to evolve with us.”
Operating with a dynamic team of 75-80 employees across six countries, Milieu Insight's workforce demographics skew young, with 90% of employees between ages 25-30. As a rapidly growing enterprise, they've expanded their legal entity presence in both Philippines and Indonesia over the past three years, with ambitious plans for global expansion. Their previous HR system's limitations were creating bottlenecks in crucial processes and hampering their ability to implement sophisticated HR practices.
How Omni adds value to Milieu Insight
Streamlined Approvals and Communications
The Challenge
Prior to Omni, Milieu Insight's approval processes were cumbersome and time-consuming. Leave requests could take between three to four hours to receive manager approval, creating frustration for both employees and managers. The lack of integration with commonly used communication tools meant that managers often missed important notifications, and employees faced anxiety waiting for responses.
"People managers would often say they had no time for admin tasks," shares Tan. "The process required logging into a separate platform just to approve simple requests, which created unnecessary delays." This challenge was particularly acute given their young, tech-savvy workforce's expectations for seamless digital experiences.
Omni's Solution
Omni transformed Milieu Insight's approval processes through seamless integration with their existing workplace tools, particularly Slack and Google Calendar. The platform established multiple communication channels, ensuring that notifications reached managers through their preferred platforms. Leave requests now appear directly in Slack, requiring just a single click for approval, while approved leaves automatically sync with Google Calendar for greater team visibility.
Beyond basic approvals, Omni supports Milieu Insight's broader communication needs, complementing their existing culture-building initiatives like virtual coffee chats between employees across different countries and departments.
The Results
"What used to take three to four hours now happens within 30 minutes," explains Tan. By implementing multi-channel notifications and streamlined approvals, Milieu Insight dramatically improved their process efficiency. Managers can now approve requests on the go through Slack, while automated calendar updates eliminate manual entry requirements.
The system's multiple communication channels ensure no requests are missed, significantly reducing employee anxiety around leave applications. "Now there's no excuse for missing notifications," Tan notes. "Between Slack and email reminders, everyone stays informed and accountable."
Performance Management and Goal Setting
The Challenge
Milieu Insight's previous platform offered only basic performance management capabilities, limiting their ability to implement sophisticated review processes or goal-setting frameworks. The system lacked automation for reminders and tracking, making it difficult to maintain accountability and ensure timely completion of reviews.
"We wanted to implement more advanced features like 360-degree reviews and culture-based assessments," notes Tan. The company's transition from traditional KPIs to OKRs required a more robust platform that could support this evolution in performance management while maintaining clear visibility and accountability.
Omni's Solution
Omni provided Milieu Insight with a comprehensive performance management system, including an advanced OKR module and automated tracking capabilities. The platform's intuitive interface simplified the goal-setting process, while automated reminders helped maintain accountability.
The system allows for future expansion into more sophisticated review processes, including the integration of cultural traits and values into performance assessments. This flexibility was crucial for Milieu Insight's plans to enhance their performance management approach with behavioral and cultural components.
"When we were looking at new HRIS solutions, we knew what we wanted eventually," Tan explains. "We needed a platform that could support 360-degree reviews and incorporate our company values into the assessment process. Omni's system gives us that foundation."
The Results
Omni provided complete transparency into the review process, with managers and HR able to track progress in real-time. Automated reminders through multiple channels ensure deadlines are met, while the platform's user-friendly interface has increased employee engagement with the performance management process.
The platform has also supported Milieu Insight's transition to OKRs, providing a more structured approach to goal-setting and performance tracking. "The interface is so much simpler and more intuitive," Tan shares. "People actually want to engage with the system now."
Regional HR Operations
The Challenge
Managing HR operations across six countries presented significant challenges for Milieu Insight. Their previous system lacked the flexibility to handle region-specific requirements and couldn't provide customizable reporting features needed for multi-country operations. Support was slow and often uninformed about regional needs, with ticket response times extending to 24-48 hours.
The challenge was particularly acute when dealing with country-specific compliance requirements and trying to maintain consistent HR processes across different locations. "With the previous system, we often found ourselves trying to educate the support team about our product needs," Tan recalls. "It was quite taxing having to explain our requirements to them."
Omni's Solution
Omni's platform has global capabilities with a tailored approach to address the unique needs of businesses operating in Southeast Asia. The system provided flexible configuration options for different countries while maintaining a unified interface. Crucially, Omni's support team offered regional expertise and rapid response times through direct Slack communication.
The platform's customizable reporting capabilities and configurable workflows allowed Milieu Insight to maintain compliance across different jurisdictions while standardizing their core HR processes. The Omni implementation team's understanding of regional requirements significantly smoothed the transition process.
"The support from Omni over Slack has been fantastic," Tan notes. "Having the team right here in the region means they understand our needs and can respond quickly. It's a completely different experience from raising a ticket and waiting 24-48 hours for a response."
The Results
“The support team being around the region has been great," shares Tan. "They're very responsive and understand our needs." The platform's regional focus has enabled Milieu Insight to maintain consistent HR processes across all locations while accommodating country-specific requirements.
The improved support response time and regional expertise have significantly reduced implementation and troubleshooting delays. The platform's flexibility has also supported Milieu Insight's expansion plans, providing a scalable foundation for future growth into new markets.
Pioneering the Future of Work in Southeast Asia
With Omni's comprehensive HR solutions, Milieu Insight has established a foundation for scaling their operations across borders while maintaining efficient, engaging HR processes. Omni's localized focus, combined with our advanced features and responsive support, positions Milieu Insight to continue innovating in the market research technology space.
"The whole experience with Omni has been a joy," concludes Tan. “Everything from the sales process to implementation was very fast, and the support has been hands-on. It's really tailored to what we need in this part of the world."
